polestar 2 - media test drive

period:
2020, ongoing engagement

client:
polestar switzerland, zurich (SUI)

tasks:
full project management

description:
introduction of the brandnew polestar 2 to selected key swiss media: during 6 days journalists, influencers & enthousiasts received first hand insights from designers & developers, as well as from the ceo of polestar - & then of course went on an extensive test drive! MTC manages all aspects of the event from location research & site checks to production/construction as well as full organisation & execution.

www.polestar.com