annual concept, launched 2021

client: gmbh, zurich (sui)

MTC specialists were part of the conceptualizing team & are key members of the organising committee of the cycleweek. as co-owner of this event MTC is responsible for all legal & financial matters as well as for all staff related matters. for onsite production MTC supplies an experienced production manager.

the cycleweek is a new, decentralized format which merges the urban bike festival & the bikedays as well as the digital version of the urban bike festival to a new format all over zurich. from the mainstation/europaallee to the dirt park & brunau - the cycleweek is all over zurich and here to stay. in 2022, the second year of the event, over 75.000 people visited the cycleweek & the expo grew by 40%.