polestar 2 - test drive events

period:
launched aug 2020, ongoing engagement

client:
polestar switzerland, zurich (sui)

tasks:
full project management

description:
polestar, a start up derived from volvo, entered the market of electric vehicles with a bang, & the new stand-alone brand promises to be a strong competition for tesla. from august to december 2020, polestar launched its activities in switzerland with extensive test drive events - first for the media, then for brand enthusiasts & finally for the public. MTC evaluated, designed & staged these events in 3 locations, zurich, solothurn & geneva over a period of 5 months.