the snowleague

the snow league laax

period:
annual concept, launched in 2026, ongoing engagement

client:
s4 sports & entertainment inc. (the snow league)
new york (usa)

tasks:
full project management of the tour stop in laax

description:
in 2025 shaun white launched his own independent snowboarding & freeskiing world tour, i.e. the snow league, featuring an innovative format & a new approach to contest riding. the tour stop in laax is a 4 day event with a festival vibe towards the end of the season, also electing the annual tour winner. MTC is assigned for managing the event on behalf of the tour organizer s4 sports & entertainment inc.