volvo road shows & lauch events
period:
since 2014, ongoing engagement
client:
volvo cars switzerland, zurich (sui)
task:
full project management
description:
new volvo car models are presented in hot spots throughout the country, in summer & winter, according to their launch plans, or at specially created events for specifically targeted crowds, both b2b & b2c. MTC manages all aspects of these events from location research & site checks to production/construction as well as full organisation & execution.
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