volvo road shows & lauch events

period:
since 2014, ongoing engagement

client:
volvo cars switzerland, zurich (sui)

task:
full project management

description:
new volvo car models are presented in hot spots throughout the country, in summer & winter, according to their launch plans, or at specially created events for specifically targeted crowds, both b2b & b2c. MTC manages all aspects of these events from location research & site checks to production/construction as well as full organisation & execution.