volvo vip lounge // geneva car show
2010 - 2014
volvo cars switzerland, zurich (sui)
full project management
MTC won the pitch for concept, creation & execution of an 800m2 vip lounge at the automobile salon in geneva, outpacing six other agency proposals. the volvo vip lounge featured exclusive exhibitions of new car models, multi media presentations, art, live music & an all-day 5star catering service. several thousand guests enjoyed the unique atmosphere for business socializing in a state of the art designed location.